99 SPEEDMART CASE STUDY
According to a survey done to 20 people, 13 of the people cited location as a pivoting factors for them to decide which market they are going. For example, consumer has a choice to go to Giant for more alternative products and better environment, why would they want to go to 99 Speedmart to shop for groceries? This will be more encourage customers using Citibank credit card when doing payment. They can either outsource the delivery to third party logistics companies such as Tiong Nam or set up a special team for this if the scale is big as the concern is how to use minimum cost to send the end goods to the outlet. Figure [ 5 ]: Help Center Find new research papers in: People to tends to compare the item price between retailers to save their money and in this case 99 Speedmart is very competitive as they are offering their product low in price thus near to residential area.
As for damage product and expired, the rules and regulation is being set to a store can only return a limited box to headquarters. Current Organization Chart Figure [ 7 ]: The few promotion that can only be found was maybe during big festival like Chinese New year or Deepavali. In order to speeding up the process, voice directed picking system is suggested to be apply. People to tends to compare the item price between retailers to save their money and in this case 99 Speedmart is very competitive as they are offering their product low in price thus near to residential area. Figure [ 3 ] 3. Lee takes to realize his vision of building an integrated chain of mini-marts.
Lee takes to realize his vision of building an integrated chain of mini-marts. The first step he has taken is to only carry limited product and only high turnover product will be sold in the store and they do not focus much on sales margin.
Without a good management, they will be facing issues such as delay in order, late payment and others. And also for 99 Speedmart every month they do have many event of sample give away such as Nestle sample, Maggie sample or ice-cream. As a result, the store room is pack of stocks that does not really sells but some of the items are quickly sold off within few days without speedmagt more new stock coming in because of the lead time between the orders being placed.
(DOC) Demand and Supply of Giant vs. 99 Speedmart | Arjinder Singh –
This is a good example that 99 Speedmart has to take extreme careful steps before expanding their business nationwide. They can either outsource the delivery to third party logistics companies such as Tiong Nam or set up a special team for this if the scale is big as the concern is how to use minimum cost to send the end goods to the outlet.
On the other hand, while 99 Speedmart does not sell inferior goods, Giant sells products such as rice and cleaning agents which is their own brand that were cheaper. The decision is not made in a hurry but slowly with plans. A same item might be taking spwedmart few days to reach minimum stock level in one outlet but a few weeks for another outlet as each of the area will have a different buying behaviour that affected by factors such as religion and cultures.
It is very important to ensure the end consumer gets what they need when they enters the shop. It is recommended to take the expansion plan in phases instead of covering the service in whole Peninsular Malaysia at a time.
Generally is the current structure is already good enough but some position must be added to meet their objectives of expanding their business as showed on figure 7. Sstudy I suggest that they should set a central distribution centres or speedart items where the item will be delivered in a milk run method from area distribution centre to another area distribution centre.
Out of the three, Carrefour Malaysia seems to be the worst. This will let them to set up only a few distribution centre but high in efficiency in terms of centralize item delivery. It’s headquarter is located at Shah Alam, Selangor. When the market is mature enough and enough distribution centres is being set near the near target market, they can start proceed to the next phase.
This meek beginning has allowed Mr. The same process applies to their distribution centres too. We use sfudy to give you the best experience possible.
The 99 Speedmart currently deploying computer assisted ordering system. Giant also allow customers to get their money back if they regret for their purchase. Their most products are obtained and developed locally in view of Malaysia’s abundance in terms of raw material and also manufacturing facilities.
The survey that was carried out shows peoples reaction as to what they expect when given a choice on which market to shop in. Want to get a price estimate for your Essay? Other factors cited by people in the survey also included sthdy of goods, better customer service and quality of goods. Malaysia is a multi cultures society and each part of the area will have speedmarf demand for the product they need.
Also at 99 Speedmart customer doesn’t have to go through by long queue for paying, customer can just grab and stuy. For example, Giant sells more brands of rice than 99 Speedmart. They will take responsible to taking care of their product such as collecting expired and damage goods.
Where else, 99 Speedmart can also try to make more promotion and also do some advertising. Click here to sign up. The few promotion that can only be found was maybe during big festival like Chinese New year or Deepavali. Orders will only be place when it reaches certain limit without actually overlook how long it takes to make their stock reach that level.